THE CAMPAIGN

You know exactly what we're talking about. You grab a trolley at the supermarket, start heading towards the fruit aisle, and then — clunk... clunk... clunk. One wheel is completely broken. It veers left. It rattles. It makes a noise that turns heads from three aisles away.

You abandon it and try the next one. Same problem. And the next. By the time you find a working trolley you've wasted five minutes and your blood pressure is up.

Here's the thing: fixing a trolley wheel costs pennies and takes minutes. Supermarkets have maintenance teams. They have budgets. They simply don't prioritise it — because nobody ever told them they had to.

Until now.

The Wonky Wheels campaign is simple. We make stickers. You buy them. You stick them on the handle of every broken trolley you encounter.

Anyone who scans the QR code gets sent here — and learns that they're not alone, that this is a fixable problem, and that there's a growing army of people who've had enough.

Social shame is a powerful force. When supermarket staff start seeing Wonky Wheels stickers appearing on trolleys every week, when managers start noticing customers scanning QR codes, when the story starts spreading on social media — things will change.

We're not asking for much. We just want to go shopping without sounding like a one-man band.